Oh my, what a experience IMATS was this year...
2011 was the first year I was able to enjoy IMATS. Our day started out in the wrong direction, literally. Thinking that IMATS would be held at the Convention Center in Toronto that's where we headed at 9am. Once we got on the subway, we found that the subway was not running from Bloor to Union, so we were forced to get off and take a shuttle the rest of the way. Once we finally got to the convention center we realized IMATS was not there. My dumb ass took everyone to the wrong place!! It was being held at the congress center, much closer to home. (Go me!! Woot. lol.)
After realizing my tragic but kinda funny/frustrating mistake we headed back on the shuttle, subway, and highway to our real destination. Once we finally arrived at IMATS I was over joyed to see all the beautiful artistry, and products. I was also surprised to see that it was a lot smaller then the Hair Show. I also found a lot staple companies missing, that I had assumed would be there.
In my first 15 minutes of being there I had basically spent all my money. What a dangerous thing, and lesson learned. Save much further ahead next year. lol. Among the first booths I saw were MAC, Makeup Forever, Crown Brushes, NYX, NARS, & OCC.
To read about more of my adventure please follow the linkage below...